Why hiring a digital marketer or marketing agency is still important in the age of AI?
Hey Folks!
Many individuals think, “Why should we hire a digital marketer?”
“Why pay digital marketing agencies when we have AI tools that can do the same job?”
They’re wondering, “Why give a monthly fee to marketers or agencies when we can just purchase a lifetime or annual subscription to AI tools that can do the job?”
🚫 Let me clear things up: that is a complete myth.
And no, we’re not saying this just because we’re a digital marketing firm or because we want clients. As the name says, we really believe in providing the best digital marketing services in India.
Let’s get to the point: Can AI entirely replace digital marketers?
My answer is a big no.
❌ Artificial intelligence cannot replace digital marketing.
If it were true, universities around the world would stop teaching digital marketing courses, and businesses would just start hiring robots. (jokes aside 😄)
The actual threat isn’t AI, but a lack of adaptation.
If you’re not willing to upgrade yourself, keep up with market trends, and master new skills, AI may feel like a threat. Consider this: in the era of Windows 11, you cannot afford to act as if it were 1998. That’s where the problem is.
An employer would always favour someone who can do a task in 15 minutes using AI over someone who takes more than an hour to accomplish it manually.
AI enhances intelligence, not replaces it. You must use AI, not the other way around.
🔧 Use AI to enhance your performance, not replace it.
Here’s how you can use AI as a superpower, rather than fear it:
Combine AI Ideas with Human Creativity
Sometimes we have concepts that we are unable to adequately convey. AI can help unlock those ideas by providing suggestions, examples, and structure. Even if the thoughts are just partially useful, they can start something bigger in your imagination.
AI cannot Think Outside the Box
Remember that AI was built by humans. It does not think like a human. It works using the information that it has. That’s your advantage: you can guide AI, provide direction, and think imaginatively in ways AI cannot.
Content curation and blogging
Yes, AI can compose blog posts. However, people are more conscious than ever of what AI-generated content looks like.
AI-written blogs may lose SEO value over time because the majority of the content is simply paraphrased from previous content.
AI, like QuillBot, can modify synonyms and rephrase passages, but it cannot generate truly fresh ideas.
And, certainly, Google is sophisticated enough to spot AI-generated content.
🔍 Did you know?
Many AI content generators produce merely paraphrased versions of prior content. Sure, it may pass a plagiarism detector, but there are tools that can tell if text was authored by an AI or a human.
AI can help you brainstorm and structure, but human creativity is still at the heart of content creation.
Wrapping up
So before you dismiss digital marketers and agencies, consider this:
AI is a tool. Marketers are the strategists.
AI can help you, but it cannot replace a human being’s experience, insight, and creativity in understanding audiences, trends, platforms, and emotions.
